Bil Browning

Levi's commercial shows man coming (thru the floor!)

Filed By Bil Browning | August 07, 2007 10:25 AM | comments

Filed in: Media
Tags: Levi's

Have you seen the Levi's commercial where the sexy guy is putting on his jeans and the phone booth pops up thru his floor with a cute girl inside? Did you know Levi's also made a gay version with a another guy zooming up in the phone booth to flirt with the guy putting on his pants? (Although we all know if this were true to life those pants would be coming back down again in a heartbeat!)

Levi's Marketing VP Robert Cameron said that the idea came from a tight ad budget but took on a life of it's own. "At first it made us parse the thought of, what does that say? We're not spending as much money as we ought to do a dedicated commercial for the gay market. But [then] we thought, if we're going to do an ad for them, they deserve the same production values. ... So doing the same commercial with different endings seemed to us to be a message about absolute equality."

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Welcome my Gay Brothers to the Mainstream.
Land of the superficial and meaningless bling…
Now it is Your Turn to be exploited by the money hungry corporations.

You come a long way dudes…

Be careful what you wish for, you might get it.

I feel a far-right boycott coming on.

To be truly daring they would 1) have shown the men walking off hand in hand and 2) shown this one on TV in states like Indiana.

Or shown some cock. I wanted to see some cock.

Oh, wait, what does that have to do with the politics of this?

I agree, Idunno. I kept waiting for them to hold hands too.