There has been some discussion lately of the National Organization for Marriage (NOM) and their latest online advertising campaign. Their anti-marriage equality ads are popping up on LGBT websites across the web. Many of these sites are banning these ads as a knee-jerk reaction because they disagree with the message.
I think this is a mistake.
NOM is spending tons of money putting these ads all over the Internet. Every 1,000 times these ads are seen, it costs them a little money. Every time one of the ads gets clicked, it costs them considerably more money. Either way, the website that presents the ad gets paid and NOM's coffers shrink.
So doesn't it make deliciously ironic sense to take the money they're using against us to fund the very sites that debunk NOM and their bullshit?
It's time we started thinking strategically.
Every penny they spend putting ads on LGBT websites is utterly wasted money, so why not oblige them to waste their money?
I think our readers are smart enough to know we don't support the message of all of our advertising. The ads are there to pay the bills - not to promote an agenda - that's what our writing is for!
When you watch television - particularly news stations - do you think the commercials to "make a man's certain body part larger" are endorsed by Anderson Cooper? (OK, so that's probably a bad example - Anderson could be a size queen, but we just don't know!)
Seriously. Ad revenues are down. Way down. Here at Bilerico, our ad revenues have been cut in half over the past 6 months. In times like these, it just doesn't make sense to turn away any revenue.
Instead of complaining about ads you think are offensive or out of character, consider clicking the ad instead of sending an email to complain. You're helping out the websites you like and hurting the people you don't like by taking money away from them.
So don't be surprised when you see ads you don't like on this site and others. We're not the only site taking this stance with regard to objectionable advertising. We'll continue our policy of blocking blatantly offensive or annoying ads, but we're not going to block ads just because we disagree with the message.
I'd like to hear your thoughts. Do you think we should ban the ads? Should we take tainted money or should we shun it to our detriment? I'm curious to see where projectors fall on this issue.