UPDATE 2: Over the course of the last few weeks, Bilerico Project and Change.org have worked closely with Rockstar Energy Drink to take concrete steps on addressing LGBT rights. We are pleased to announce though these discussions a bold agreement was reached between Rockstar and several LGBT rights organizations. This agreement resulted in significant changes to Rockstar Energy Drink's corporate practices to reflect LGBT-friendly policies, and also saw more than $100,000 distributed to four LGBT organizations through a multi-year, systemic gift. More details here. -Bil
UPDATE: We win! Rockstar Energy Drink to Donate $100K+ to LGBT Orgs & Bloggers -Bil
After Rockstar Energy Drink threatened to sue Bilerico Project for linking the drink with Michael Savage, I posted about their lawyer's dickish attitude and over-the-top aggressiveness. This led to a much more civil and appropriate conversation with Rockstar Energy Drink's company executives and I have a positive update to the saga.
Change.org LGBT editor Michael Jones wrote the original guest post for us that upset Rockstar's legal team. Michael, Change.org owner Ben Rattray, and I have been negotiating with the energy drink's management to move the company forward on LGBT issues and encourage them to condemn Savage's hateful speech. While there have been a few hiccups along the way, I can easily say that the company is remorseful for their stupid lawyer's threatening tactics and wants to make good with the LGBT community.
Look for an announcement next week hopefully.