Alex Blaze

No on 1 TV ad in Maine

Filed By Alex Blaze | August 24, 2009 3:00 PM | comments

Filed in: Marriage Equality, Politics
Tags: glad, Maine, No On 1, prop 1

From GLAD, here's the first No on 1 (pro same-sex marriage side) ad in Maine. FYI, Maine is over 98% white. [Update: Patrick in the comments points out that this ad is for marriage generally, not for the specific, up-coming ballot initiative campaign.]

What do you think?

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Matt Foreman | August 24, 2009 4:23 PM

This is NOT an ad about the amendment. This is a public education ad. There's a huge difference.

Matt Foreman

This ad is a whole lot more effective than the stuff they put on the TV in California against Prop 8. I like that the viewpoint is inclusive. It is a refreshing difference.

Just a clarification, there currently is no anti-gay marriage amendment in Maine. What's going on here is, the Maine Constitution has a provision that allows a people's veto of laws passed by the legislation occur through a referendum. The referendum requirements are pretty low, 10% of the last primary year turn out for the governor's race, in this case 55,087. What's at stake is a repeal of the law passed on May 6, 2009 ending discrimination in marriage in Maine. This repeal is different in the sense that it's not codifying it into the Maine Constitution (which has a much higher bar to amend then in California), it's effect is much more significant than California which had 'everything but the word marriage' in it's domestic partner law. In Maine, the difference between DP and Marriage is ~400 laws, so this would make a mark difference in the daily and economic lives of Gay Maine families. Though this is 'public education' it frames the conversation around Maine values of fairness and equality (Maine was always an abolitionist state and has a long history on being on the right side of freedom) and strikes the first blow against the opposition who will have similar talking points as in California as it was the firm who was running the Yes on 8 campaign here on the ground.

Brynn Craffey Brynn Craffey | August 24, 2009 11:14 PM

I'm not sure I like the intentional vagueness. Sure, some same-sex couples flash by quickly toward the end, but they could be siblings with the child of one...I know! Context says they're more. But I wonder if it's not so vague, that viewers won't readily know which side it's arguing.

Cathy Renna Cathy Renna | August 25, 2009 8:43 AM

I think the vagueness is a challenge - but not intentional - this is a very good ad that actually does what we should be doing - showing real people and their families - kudos to the groups that made it and got it on the air

this is the kind of public education we need to do all over the country - it may vary in intensity of message depending upon the demographic and geographic target but this is good