Bil Browning

AFA not happy with Gap "Christmas" commercial

Filed By Bil Browning | November 19, 2009 2:30 PM | comments

Filed in: Fundie Watch, Media
Tags: AFA, American Family Association, Christmas, Hanukkah, Kwanzaa, Old Navy, winter solstice

After leading a failing boycott of Gap clothing (and their subsidiaries like Old Navy) for not saying the word "Christmas" in their advertising, the American Family Association got their wish. Sort of.

Since the ad doesn't just proclaim the Christian holiday, but also includes Hanukkah, Kwanza and the Winter Solstice, the AFA is freaking out.

Text from the AFA action alert after the jump.

Gap has responded to AFA's call for a Christmas boycott of their Gap, Old Navy, and Banana Republic stores with a commercial that takes a cavalier approach towards Christmas.

The video entitled Ready for Holiday Cheer features a group of people dancing and chanting:

Two, Four, Six, Eight, now's the time to liberate
Go Christmas, Go Hanukkah, Go Kwanza, Go Solstice.
Go classic tree, go plastic tree, go plant a tree, go add a tree,
You 86 the rules, you do what feels just right.
Happy do whatever you wanukkah, and to all a cheery night.

Go Christmas, Go Hanukkah, go whatever holiday you wanukkah.

Did you notice it? Gap compares Christmas to the pagan holiday called "Solstice." Solstice is celebrated by Wiccans who practice witchcraft!

Gap also encourages you to "86" or "dismiss" traditions and "do what feels just right."

I wonder when someone at the Christian organization will remember their history. After all, Christmas was built around the solstice as an attempt to acculturate the pagan holiday; the day isn't even Christ's birthday.

Of course, those tricky subjects like civics and science have never really been AFA's strong suit. After all, they can't even get the history of their own religion correct.

Joe.My.God. has a screengrab from AFA's "poll" about the issue that's worth checking out for the sheer stupidity.

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But they mentioned Christmas twice! and it came first!

Its still a pretty revolutionary commercial. It pretty much does say "FUCK YOU" to the 'War on Christmas' crowd.

you see, when you find conspiracy at every turn you become paranoid beyond definition.

i saw the ad last night for the first time watching "Glee".

my immediate thought was, "What a great commercial to put with a program that deals with cheerleading, glee clubs, dancing and teenagers. the person who placed this here was genius."

and these people immediately saw anti-christianism!


at the heart of all their arguments is basic insecurity that maybe, just maybe, what they believe just might not be true and they can't deal with all the responsibility for themselves. it's much, much easier to follow directions than think for yourself...

You mean there are people out there who dare to not celebrate Christmas?!?! We haven't managed to legislate that requirement yet?!?!

Seriously, they want to boycott a store because its holiday ad doesn't mention Christmas? Really?!?!

I think the ad is well planned and makes people excited for the holiday season period, not just one. Most people in my job sing along (Yes we have tv's everywhere). Most people are happy just to feel..happy together at this coming season and should get over the "That is anti-me" vibe. No one is that concerned about what you do or believe in, it is not always about you. Just have stuff your pie hole and let the kids enjoy.

I can't wait to tell my family we are a bunch of Witches for celebrating the Winter Solstice. I guess there is nothing more evil than being grateful for the return of the light after weeks of sunset at 3:30 PM. Hilarious!

I also first saw this commercial while watching GLEE (with friends). We all thought the GAP ad was terrific. I, who do not celebrate winter holidays, actually was excited about new possibilities of becoming involved in something this year. Maybe the Winter Solstice is calling. GO GAP! Your ad/marketing dept is genius. This is one of the best ads to come along in ages.

What is offensive to Christians is not that we don't know there are people out there who do not celebrate Christmas, it is that the GAP so badly wants our money but runs an add that throws in holidays to dilute Christmas (Hannukah has been partnered with Christmas for decades and we have accepted that we have to pretend that there are people who actually celebrate Kwanzaa though living in NY City I haven't met any but now to through in Solstice is insulting). Also to then throw in "Do what just feels right" and "Do whatever you want" which are two highly unChristian themes is insulting.

If you cannot see that I believe you are being dishonest. What if the GAP ran an ad for Ramadan selling Tshirts with Mohammed's picture and in the chant said eat Pork, don't fast, and pray facing the west. Do you think Muslims would be rightfully upset?

gap is doing the right thing by including different holidays/religions. how on earth is christmas "diluted" by having other celebrations mentioned? they all take place in december, so instead of having a bunch of separate commercials, they have one for everyone.

i was raised roman-catholic, and although i'm no longer affiliated with the makes me nuts to see christians practicing such horrendous intolerance.

the earth does NOT revolve around christians. this is NOT a christian nation. it's none of your business what the exact number of people celebrating kwanzaa is.

how exactly is a mention of solstice insulting? you don't like paganism? too also none of your business whether someone else's holiday gets an acknowledgment.


christians are supposed to practice loving one's neighbors...

"Did you notice it? Gap compares Christmas to the pagan holiday called "Solstice." Solstice is celebrated by Wiccans who practice witchcraft!"


#1. Gap is not "comparing" Christmas and Solstice. They are merely including all the holidays.

#2. Wiccans do not practice "witchcraft". Do some research.

Your article makes you sound like a total moron. Do research before you publish a story.

Jackie, I suggest you re-read the post before you go around calling me a moron. You're quoting from the AFA text. Not me. I'm the one who says: "Since the ad doesn't just proclaim the Christian holiday, but also includes Hanukkah, Kwanza and the Winter Solstice, the AFA is freaking out."

Notice that "compare" isn't in there. I also don't claim anything about witchcraft. Again, that's the AFA.

I was making fun of them for their stupidity.


Did you even read what I wrote? The bigger issue to me is the "Do what just feels right, do whatever you want" line in an ad trying to sell stuff for Christmas. To my point about Ramadan you know they would never do that. Listen I live in the most multicultural city in America and it annoys me that my kids' school won't let them perform some of the greatest music in the history of the world because there is a Christian theme so we get some drivel like the snowflake dance or something. We are eradicating thousands of years of culture in the goal of being multicultural and it is sad. I live in a town now that is heavily Jewish and when Rosh Hashana comes around my neighbors wish me Happy New Year and I am glad. I don't make them say Happy Holidays because there is some obscure Catholic holy day of obligation that 12 old women go to mass for on a Wednesday I respect the fact that it is one of their two most holy days would not want them to have to be almost ashamed of celebrating it.

I just want to be able to say Merry Christmas again and not be afraid that I might offend someone. If I lived in India and was wished Happy Diwali or Saudi Arabi and wished Blessed Ramadan or Israel and wished a peaceful Yom Kippur I would say thank you and be blessed.

"Go Solstice" you gotta be kiddin me!

At DISH Network, we're definitely not afraid to wish everyone a merry Christmas! We encourage you to check out our latest commercial spot and celebrate Christmas right along with our employees!

I am so glad I canceled my dish tv.
I for 1, can't stand x-mas.
the christians stole that from my pagan ancestors.
I have tossed folks out of my store for spouting christian crap and when they are at my door at home, I have released the dogs.
a blessed Yule to everyone.

Jess makes me nuts to see christians practicing such horrendous intolerance. . it's none of your business ...
It sounds like you need to practice what you preach. Do you even know the definition of "tolerance"? Companies are free how they wish to advertise and consumers are free to choose where they wish to spend their dollars. Merry Christmas!

Is it because I’m old or what? Being over sensitized into political correctness is not an excuse to be hateful or stupid. Come on.

Let me take this opportunity to wish you all a Merry Christmas and all that other stuff. {groan}

Oh, loved the Gap ad.

Patricia Morrison | December 22, 2009 2:34 AM

As a very public and practicing Pagan priestess for the past 40 years, I'm delighted to see the Gap include us in a TV spot, and a charming one at that.

As for the AFA, well: just remember, folks, that your holy book has four Gospels, and each of them has a different Nativity story. So you can't even get your own myths straight. And when you decorate your indoor evergreens this week, you might also rememvber whose holiday you're REALLY celebrating.

Go Solstice!

Could things get any stupider? I subscribe to no organized religion; I'm a big fan of people actually thinking about the things they profess as their "faith" and acting accordingly. For the people who proclaim to be of a particular faith, yet ignore the parts which to them are questionable or inconvenient, I wonder why they continue to perceive and declare themselves as a member of that faith. Be happy and comfortable with what you believe and allow others the same courtesy.

As for "Go Solstice" y'all realize that this is the only one of the winter holidays that actually, irrefutably exists? It's simply the name for the day on which the northern hemisphere of the planet is farthest from the sun due to the tilt of the earth's axis.

It seems sillier to me to be celebrating a fairy tale than a simple astronomical condition. Why not have Cinderella Day?