Gloria Brame, Ph.D.

Cheaper Than Implants: Vintage Inflatable Bra Ad

Filed By Gloria Brame, Ph.D. | January 26, 2011 2:30 PM | comments

Filed in: Living
Tags: Frederick's of Hollywood, inflatable bra, products for women, vintage ads, vintage bra, women in advertising, women's history

I don't know why I never thought of putting balloons in my brassieres and blowing them up. Oh wait, I do know: it's ridiculous! Regardless, Frederick's of Hollywood's had a whole line of these beauties in 1960 for women who wanted to impress with their breasts, but without the risks and costs of surgery. I wonder what happened when the balloon was accidentally punctured.

Stand back! This bra could be a lethal weapon.


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Doesn't Fredericks mostly sell to drag queens?

Hahahahahaha. I bet they made a men's version, only it was briefs.

Man making out: "Oh ... I'm about to pop!"

Woman making out: "Squeeze any harder and so am I!"