I know I worry about the queerness of the beer I drink:
Jalisco based Minerva is producing its second lot of Salamandra and Purple Hand, their "Artisan Honey-Ales" brewed with 100% organic honey and malt, a mix that according to Dario Rodriguez Wyler infuses the beer with a citrus flavor that appeals to the taste of the LGBT ( Lesbian Gay Bi, Trans) community.
"We've received alot of criticism about whether we were excluding heterosexuals, and yes, it is a product directed exclusively to the LGBT community," said Rodriguez. It's been a great challenge, they tell us we are very brave for developing in Mexico the first drink directed exclusive for such an interesting and badly tended to community."
Both beers have been a success, completely selling out their first lot of 500 cases in a week.
Yeah, I know it's just a marketing ploy, but does beer infused with citrus really appeal "to the taste of the LGBT (Lesbian Gay Bi, Trans) community"? Is there something about feeling different, keeping a secret, and breaking gender and sexual rules to find freedom that just makes someone want honey and malt?
Anyway, something to think about the next time you read an article that starts with "LGBT people like/do/can/think/dislike/will/were X," because apparently it's really easy to make something like that up and get free publicity.