Alex Blaze

Grindr Goes Straight

Filed By Alex Blaze | March 15, 2011 10:30 AM | comments

Filed in: Living
Tags: grindr, hooking up, iphone, sex, straight

The same guy who put Grindr together is going to put out a straight... I mean "mainstream" version of the app:

Grindr-Press-icon.pngThe new application, Project Amicus will offer similar functionalities, allowing users to discover other users who are close to their current location.

"Users love our existing location-based mobile experience, and we recognize the demand for a mainstream app," Grindr founder Joel Simkhai said in a press release.

"We're thrilled to continue harnessing the power of location to deliver a compelling new global platform that fundamentally changes and improves the way we meet new people."

Straight people are about as slutty as gay people, but I wonder whether such an app will catch on considering the hang-ups straight people have about sex. It's the sort of thing I wonder when I hear about gay bathhouses that do straight nights twice a week or about the several straight bathhouses in this town (this is a big city), so there is a market for this. A smaller market, but a market nonetheless.

What's interesting is that they had to launch a new app under a new name instead of just letting people put in their gender and the gender or genders of the people they're seeking. It's almost as though there are people who don't want their sluttiness associated with ours....

Brian Safi's video on Grindr is after the jump.

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You know, Bilerico, sometimes it's not about "oppression." I know that's the de facto watering hole around here, but by god if it isn't drying up. Sometimes it's got nothing to do with the straighties not wanting to be too closely associated with the homos. Sometimes it's about the notion that there's some social meme (Grindr, in this case) that belongs to US, that *we* don't want appropriated. I think it's fun that I have to explain to my straight friends what Grindr is. I kind of like the looks on their faces when I explain how our community has an entire infrastructure of things (like Grindr) that they've never heard of.

I wouldn't want Grindr opened up for everyone. In fact, I wouldn't really even want it to be appropriate for lesbians to use Grindr (sorry sisters). Some things *ARE* just for gay men. I like it that way.

sometimes it's not about "oppression."

followed by:

Sometimes it's about the notion that there's some social meme (Grindr, in this case) that belongs to US, that *we* don't want appropriated.

I get that those are two different reasons, but your big idea (i.e., it's not about oppression) isn't supported by the latter statement.

I don't personally think that they were really thinking about protecting queer spaces or consecrating gay male identity or whatever 90's PC meme you're ascribing to them. I think it's more that someone said straight people would rather buy a "dating" app instead of a "hook-up" app, and since Grindr makes people think of hook-ups instead of relationships, they needed a new brand.

Lekoman, sometimes it's not about oppression or having a little piece of Americana that's gay-exclusive. Sometimes it's just about good business sense. Grindr is incredibly popular in the gay community and will continue to be so - nobody is saying that Grindr will stop being gay-exclusive! The creators are simply applying a successful business strategy to a new market. You may covet your experience on this iphone app as your little pet piece of culture, but the people who wrote and coded the thing have to put a roof over their head.

Like it or not, Grindr's social network model won't be gay-exclusive much longer. Such is the case of all successful, botique pieces of culture - they are absorbed into the mainstream. If they don't do it, someone else will. I'd rather the folks who made Grinder get their piece of the pie than, say, some foursquare knockoff.

Straight teenagers today suffer anything but hang-ups when it comes to sex. In fact, they enjoy the same liberties with less social stigma and even lesser professional repercussions.

As a queerish straight girl I'm incredibly jealous of my friends on grindr. I'd give a straight version of the app a whirl.

Good for them. I hope they make a mint. More sex all around is a good thing.

I think your analysis about straight people not wanting to be associating with they ways gays have sex is right on. I wrote about Grindr for my new communication technologies class blog, and the comments I received support the theory: