I know, shocker. Right?!? Surely PETA wouldn't put out an ad campaign mocking a tragedy and vaguely linking it to animal rights?
The ads, titled "Payback is hell," are supposed to promote veganism and also sensitivity to fish. They're inspired by the recent experiences of Florida fisherman C.J. Wickersham, who was fishing with his friends when a bull shark went and bit him in the thigh, causing a 15-inch gash and exposing his thigh bone. Wickersham deserved to be attacked, because he was attacking the fish. Hopefully he's spent his time in intensive care coming to terms with his behavior and shaking down hospital staff for PETA funds that the organization can use to create more ads making fun of him.
A spokesperson goes on to say that while they hope Wickersham is okay, they would like him to realize that fish are just as scared and in pain as he was during the attack.
Does anyone think that these offensive ad campaigns actually convince anyone to go vegan or vegetarian? Or do they just piss people off, bring their name into the news, and give them free publicity?
See it after the break.