Since the religious right has long enjoyed the privilege of claiming that they hold "the same position" on marriage equality as President Obama, the over simplification of the issue has long been used effectively to confuse voters. Then-candidate Obama's statement opposing California's Prop 8 was conveniently overlooked and LGBT advocates quickly denounced it as not going far enough.
With so many states facing various marriage equality issues this election year - both pro and con - many activists have demanded the President openly and clearly step forward and be the "fierce advocate" he claimed he'd be on the campaign trail. Today, his campaign took the first step down that path with a condemnation of North Carolina's proposed amendment to ban same-sex marriage and civil unions.
"While the president does not weigh in on every single ballot measure in every state, the record is clear that the President has long opposed divisive and discriminatory efforts to deny rights and benefits to same sex couples," said Cameron French, his North Carolina campaign spokesman.
"That's what the North Carolina ballot initiative would do - it would single out and discriminate against committed gay and lesbian couples - and that's why the President does not support it."
Since the GOP cowards in North Carolina decided to put the marriage amendment on the primary ballot when most voters will be Republicans, the President's statement could make a world of difference if in-state advocates use it to maximum benefit. With many liberals likely to stay home since Obama will obviously be the party's candidate, it'll be up to amendment opponents to capitalize on the statement.
Of course, it would also help if the President would reiterate his opposition repeatedly himself instead of quietly issuing a two sentence statement to state media on a Friday through a spokesperson. While that is advocating for us, it's definitely not fierce.