John M. Becker

Barilla Chairman Apologizes Again, This Time on Video

Filed By John M. Becker | September 28, 2013 9:30 AM | comments

Filed in: Living
Tags: apology, Barilla, boycott, family equality, Guido Barilla, Italy

guido_barilla_video_apology.jpgGuido Barilla, the Barilla pasta CEO who triggered worldwide outrage after he said his company doesn't like same-sex families and that gays should eat other brands of pasta, tried yet again yesterday to apologize for the kerfuffle.

In a video posted Friday afternoon to Barilla's Facebook page, an obviously stressed Mr. Barilla said he was repeating the apology he made on Thursday. "I've never discriminated against anyone," he said. "It is clear that I have a lot to learn about the lively debate concerning the evolution of the family."

Barilla added:

"In the coming weeks, I pledge to meet representatives of the groups that best represent the evolution of the family, including those who have been offended by my words."

He spoke in English; an Italian-language version was posted a few hours later. Notice that Barilla still isn't apologizing for making remarks that are inherently offensive and homophobic, but that equality supporters were offended by his words.

Barilla's video apology is after the jump. What do you think: did he go far enough this time? Do you accept it?

h/t: AMERICAblog

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