At least two of Italian pasta maker Barilla's corporate rivals have rushed to declare their support for LGBT equality after Guido Barilla declared Wednesday that he opposes gay adoption and that his company refuses to include same-sex families in advertising because they're not "traditional."
The caption reads "Pasta und Liebe für alle!" -- pasta and love for all!
A spokesperson from Orca im Hafen, Bertolli's social marketing agency in Germany, told the website AdFreak, "We just wanted to spread the news that Bertolli welcomes everyone, especially those with an empty stomach."
The Human Rights Campaign also released a list of homophobia-free pasta options yesterday, so between Buitoni, Bertolli, and the brands on the HRC list, there's no reason for equality supporters not to walk right past Barilla the next time they find themselves in the pasta aisle.