valiantly opportunistically rushed to Robertson's defense as the scandal unfolded, but the surge in enthusiasm from the far-right crowd didn't translate to a net surge in viewership for the show. In fact, Entertainment Weekly reports that ratings for Duck Dynasty's season 5 premiere were down by nearly 30 percent:
Though Duck Dynasty was expected by some to return to its biggest ratings yet after its huge controversy last month, the Louisiana-based reality show returned to lower viewership than its previous two premieres.
Wednesday night's Duck Dynasty season 5 premiere had 8.5 million viewers. That's huge for a cable reality show, but down 28 percent from its record-setting fourth season debut in August (11.8 million). It's also slightly down from the show's third season premiere in February last year (8.6 million). A&E notes the number up slightly from the fourth season finale on Oct. 23 (though obviously it's standard to compare premieres to premieres).
Would you look at that? I guess prejudice just doesn't sell like it used to. Looks like the free market, which conservatives claim to worship above all else, has spoken.
Oh, and by the way: