John M. Becker

Instagramers Put Cocks in Socks for Cancer Awareness

Filed By John M. Becker | March 23, 2014 4:00 PM | comments

Filed in: Living
Tags: #CockInASock, cancer, cancer awareness, naked guys, naked men, testicular cancer, UK, United Kingdom

cock-in-a-sock-cancer-uk.jpgHundreds of men are stripping down, putting socks over their junk, snapping a selfie, and uploading the photos to Instagram, Twitter, and Facebook under the hashtag #CockInASock as part of a campaign to raise awareness and funds for testicular cancer.

The campaign started in the UK, went viral, and is now catching fire in the United States as well. Fusion reports:

Cancer Research UK, a cancer research and awareness charity group, raised over $3.3 million in 48 hours this week with the #nomakeupselfie campaign.

As you may have gathered from the hashtag, the campaign largely targeted women, apparently causing men in the UK feel left out. As a result -- and taking their inspiration from the Red Hot Chili Peppers -- they started the #CockInASock trend... The hashtag driven fundraising campaigns popular on Instagram are generated by the public, a Cancer Research UK told Fusion via email.

"There aren't any official campaigns raising money for Cancer Research UK. People are generously texting to beat cancer and this is coming in through a variety of routes and to a different number of charities," the spokesperson said.

About 8,820 new cases of testicular cancer will be diagnosed in the United States this year, according to the American Cancer Society. Because testicular cancer usually can be treated successfully, a man's lifetime risk of dying from this cancer is very low: about 1 in 5,000.

The full version of the photo above is after the jump (slightly NSFW), along with links to more comprehensive collections of photos from the campaign.



For More Photos from the Campaign:

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