Bil Browning

Wear Your Seatbelt & Get a Hijra Blessing

Filed By Bil Browning | May 08, 2014 10:00 AM | comments

Filed in: Living
Tags: hijra, India, seat belts

While Hindu transgender women, known as hijra, are suffering under conditions similar to their American equals - discrimination, poverty, violence and homelessness - they are also considered sacred. According to local customs, they have the ability to either curse you or bless you by clapping their hands.

Both Pakistan and India allow hijra to designate a third gender - other - on their national identification cards.

In this video, a group of hijra have come together in a flash mob/public service announcement to warn Indian drivers to wear seatbelts. It might sound strange, but it's really cool - especially considering the cultural significance of hijras.

How do you make a mundane yet important message sticky? How do you remind reckless drivers of the basic safety instructions they had forgotten? By jazzing things up a bit.

That's exactly where The Seatbelt Crew steps in: a group of transponders [sic], dressed as air crew members broadcasting the important message in their unique unforgettable fashion.

Watch, after the jump.

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