While Hindu transgender women, known as hijra, are suffering under conditions similar to their American equals - discrimination, poverty, violence and homelessness - they are also considered sacred. According to local customs, they have the ability to either curse you or bless you by clapping their hands.
In this video, a group of hijra have come together in a flash mob/public service announcement to warn Indian drivers to wear seatbelts. It might sound strange, but it's really cool - especially considering the cultural significance of hijras.
How do you make a mundane yet important message sticky? How do you remind reckless drivers of the basic safety instructions they had forgotten? By jazzing things up a bit.
That's exactly where The Seatbelt Crew steps in: a group of transponders [sic], dressed as air crew members broadcasting the important message in their unique unforgettable fashion.
Watch, after the jump.