John M. Becker

Lucky Charms Cereal Celebrates LGBT Pride

Filed By John M. Becker | June 06, 2014 11:00 AM | comments

Filed in: Living
Tags: #LuckyToBe, cereal, General Mills, Lucky Charms, Pride

Lucky Charms, the "magically delicious" (and fabulously queer) General Mills cereal with multi-colored marshmallow shapes, is celebrating LGBT Pride Month with a new #LuckyToBe social media campaign.

The campaign invites people to share who they are, how they make the world colorful, and why their identity makes them feel lucky by posting photos on Facebook, Twitter, and Instagram under the hashtag #LuckyToBe. For example, yesterday Lucky Charms uploaded a picture of one of their famous rainbow marshmallows to Facebook:

lucky-charms-pride.jpg

A video announcing the campaign bears this message:

We're lucky. We live in a colorful world full of colorful people. We don't all look the same, believe the same things, or love the same people. And that's a good thing. It makes our world more interesting. Special. Beautiful. Magical. Let's celebrate.

Watch, after the jump.


General Mills, which owns the Lucky Charms brand, is well-known as a supporter of the LGBT community. In 2012, when anti-LGBT conservatives in Minnesota tried to amend the state constitution to exclude same-sex couples from marriage, the company came out forcefully in opposition. "We value diversity. We value inclusion," the company's statement read. "...General Mills' mission is 'Nourishing Lives.' Not just some, but all."

Rich Ferraro, a spokesman for the LGBT media advocacy group GLAAD, praised Lucky Charms for the #LuckyToBe campaign:

Lucky Charms has always been known as a family brand and it's only natural that they have chosen to celebrate all families. This campaign is another sign that advertising is on its way out of the closet, with companies finding that it's a smart business decision to stand with LGBT people and the majority of Americans who support our community.

Well done, Lucky Charms and General Mills. We're proud of you for supporting equality!

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