Ed Team

Tylenol Ad Stars Gay Couples

Filed By Ed Team | June 12, 2015 9:00 AM | comments

Filed in: Entertainment
Tags: commercial, pride, Tylenol

Tylenol has released a new ad that will air on television next week, and will be part of a three months campaign. The first ad depicts gay, lesbian, immigrant and biracial families. 10 real families will be filmed in series of "docu-shorts," all to be housed on a microsite, HowWeFamily.com.

"For 60 years we've been serving all families, and we want to continue to serve them for the next 60," Mr. Raghunandanan, senior director-marketing of J&J's McNeil Consumer Healthcare said. "And the reality that we know today is that families look and feel different than they did before, and we want to celebrate that fact. Because we're a family brand, because we're an iconic American brand, and we want to continue to serve families into the future, I think it's important that we reflect what that family is today."

Watch the commercial after the jump.

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